SGA 3 - Branding for the NPO
Building a not-for-profit brand in an economy dominated by the customer experience requires particular attention to customer engagement. Experiences are the next luxury. This is true for any brand, including nonprofit organisations (NPOs). The course will look at what drives consumers today, and how brands can tap into the customer’s expectation of meaningful experiences. Participants will gain insights into how to connect and communicate with consumers in the new “experience economy”, and learn how to optimise their presence through social media.
Course Objectives
- Understand what is the new “experience economy” and the impact on nonprofits.
- Learn how not-for-profit brands fit into this new environment of social experiences.
- Realise how the communication landscape has changed fundamentally.
- Apply digital outreach strategies to find new volunteers and donors.
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CPD Hours : 4
| Full Course Fee : |
S$400.00 (excl. GST) |
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S$428.00 (incl. GST)*
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*This course has been pre-approved for VWOs-Charities Capability Fund (VCF) funding up to 28 August 2020. All exempt, registered charities and Institutions of a Public Character (IPCs) can apply for the VCF, and are required submit the approval email from NCSS to SID via email to [email protected]. Registration is on a first-come-first-served basis, with priority to VCF-funded applicants.
Terms and Conditions for SID Courses/Events
Online registration not available.